Global Forex Trading (GFT) is a leading online currency dealer, helping individuals access the marketplace that was previously available only to large banks and professionals. The company differentiates itself in the market by developing proprietary trading software and tools for its customers.
The Challenge:
GFT needed to increase its click-through rate and brand exposure. It chose Live Search and partnered with a media specialist from Microsoft adCenter to optimize its accounts, including:
- Selection of relevant keywords
- Higher ad positioning.
- Variations of ad creative.
- Addition of contextual distribution.
- Expansion into Canadian and UK markets.
The Results:
GFT’s campaign optimization techniques resulted in:
- Conversions increasing over 300 percent.
- CTR more than doubling after optimization.
- Impressions increasing by 250 percent.
Start Today
It’s easy to start your Microsoft search advertising campaign—simply provide your contact details and pay a one-time $5 fee to create your Microsoft adCenter account. Sign up now to see what adCenter can do for you.
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